February 17, 2014 7:44 pm Marketers Set Sights on Bankable Olympians Athletes’ Olympic accomplishments could soon land some of them thousands of dollars in endorsement deals, but only if they have the right personality, story and talent. NBC 7’s Artie Ojeda explains. US & World Videos 0:28 A Vermont state trooper plunges into icy pond to rescue 8-year-old girl 2:59 Keep these travel etiquette tips in mind this holiday season 2:20 Bodies of Missing Men Found in Rubber Bins Inside Storage Unit 1:42 Hundreds of Golden Retrievers Walk a Mile for the Official Boston Marathon Dog 1:51 Typewriter Shop Owner Receives Gift From Tom Hanks