World's First Hello Kitty Convention Kicks Off in LA

Hello Kitty is turning 40 in style, at the world’s first Hello Kitty Convention in Downtown Los Angeles. Michelle Valles reports for the NBC4 News at 6 p.m. on Thursday Oct. 30, 2014.

Hello Kitty is turning 40 this year, and she's celebrating in LA with a very big party.

The iconic character is having her first-ever official Hello Kitty Convention in Downtown LA Thursday through Sunday at the Museum of Contemporary Art.

Hello Kitty Con 2014 features a tattoo shop, fashion exhibit, lectures, workshops and photo ops, according to press releases. Thousands of people are expected at the four-day festival, which his sold out.

Created 40 years ago as a characater for a coin purse, Hello Kitty has become an international celebrity, in what one anthropologist as called "pink globalization."

Recently revealed to be a girl -- not the bobtail cat many know her as -- Hello Kitty is having a moment in LA. Little Tokyo's Japanese American National Museum is holding a major retrospective of Hello Kitty-themed objects, while cafes and restaurants are stashing Hello Kitty pins for a city-wide scavanger hunt held through November 21.

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