Those picture perfect backdrops you often see on Instagram from various social media influencers don’t happen by accident. Every single detail, from the potted plant to the colorful plush rub, is mapped out to present a lifestyle befitting those select group of internet-famous people who make big money by plugging various brands.
Social media influencers don’t just find their photo backdrops anywhere. That’s why Vicky Segar has designed an apartment for these internet-famous stars to promote their brands, and their lifestyles.
The content studio is located in Soho on the border of the West Village.
Its interior was designed around the fireplace, where you can look out the arched windows at the Freedom Tower from your plush blue chair. Every detail, from the pillows, to the decorations, has been planned out to make the perfect background for any social media post.
The studio also boasts a private rooftop with 360 degree unobstructed views, a library, kitchen and master bedroom.
