The cash-strapped economy has a public agency in North County considering an innovative advertising strategy.
The North County Times reports the Transit District is looking at selling naming rights to their coaster stations and stopping points.
They are also considering opening the inside of buses and trains to commercial advertising.
Leaders will take their first look at the document that outlines the new policy Tuesday.
The agency says its already received two inquiries about naming stops along its Sprinter Line which connects Oceanside and Escondido.
A final vote on the policy is not expected until Mid-February.
Read more about the idea in the full article in the North County Times.
This isn't the first area of the country considering raising revenue by selling transit stops. In New York, an anonymous donor recently paid $25,000 for a campaign promoting atheism in the city's subway system.