The newly renamed Float and 207 nightclubs promise more customer-friendly policies and, possibly, racy pool rules.
The Hard Rock Hotel San Diego is re-launching its two hip bars with new names. The ground-floor Gaslamp Quarter hot spot will go by 207 (the hotel’s Fifth Avenue address). The expansive al fresco rooftop bar is now called Float.
With lavish parties planned Friday night and Saturday, the company aims to spotlight the “rock” and de-emphasize the “hard.”
The rockin’ will be handled this weekend by Stone Temple Pilots frontman Scott Weiland, rapper Ja Rule and crunk-in-the-trunk hip-hopper Lil Jon. “Yeah!” “Okaaay!”
The hard job of handling security belongs to a new management group. Tarsadia Hotels, which owns the Hard Rock, now has Gramercy Management Group operating the clubs. When the night spots were formerly known as Sweetwater Saloon and Moonstone Lounge, they were run by Gerber Group (principal Randy Gerber is supermodel Cindy Crawford’s hubby).
Tarsadia says Gerber Group’s doormen were overly rough with inebriated patrons, prompting several complaints from guests. Gerber claims Tarsadia ousted him because it wanted to double the rent, and he balked.
Gramercy brings Las Vegas flavor to downtown San Diego. A Sunday pool party at Float known as Intervention cranks up April 19. Gramercy partner Justin Zotts was part of the reality TV show “Rehab,” which chronicled the frolics at the Las Vegas Hard Rock’s pool party. On-camera, Zotts remarked of the Vegas scene: “Do we throw someone out for having sex in the pool? Should we -- yes, we should. Do we? No, we tell them to stop.”
Ron Donoho, formerly executive editor of "San Diego Magazine," is a regular contributor to NBCSandiego.com who covers local news, sports, culture and happy hours.