NBC’s three Local Media stations in California, NBC4 LA (KNBC) NBC Bay Area (KNTV) and NBC San Diego (KNSD), have teamed to launch NBC California Nonstop, a unique round-the-clock local and regional news, information and lifestyle channel. It will debut on the respective stations’ digital channels (LA: 4.2, BAY:11.2, SAN DIEGO: 39.2) beginning Tuesday, May 3, 2011.
This new platform will take advantage of the combined resources and expertise of the three stations and increase the local content offered to each market. Shows and segments will focus on the news, information, entertainment and lifestyle programming of interest to those living in the three individual television markets and to California as a whole.
"California is a mecca of culture, a center for business, tourism and innovation that is always on the cutting-edge of news, entertainment and trends," said NBC4 LA Vice President News and Content Vickie Burns on behalf of all three stations. "Having three television stations located in different parts of the state makes it possible for us to create the first channel dedicated to capturing the true essence of life in California. California Nonstop will allow viewers to keep up with what's happening in the state on both a local and regional level."
Programming for California Nonstop will feature a mix of shows produced specifically for the channel by the three California stations, along with programs produced by NBC Local Media. Additional local programming will be added over time.
New weekday shows include an hour-long newscast produced by each station that will air in their respective markets at 7 p.m. "Nonstop News LA," "NBC Bay Area News at 7 P.M." and "NBC San Diego News at 7 P.M." will all begin airing on May 3.
Colleen Williams will anchor the Los Angeles Newscast, which will include a lively examination of top issues impacting Southern California. The Bay Area newscast will be anchored by Brent Cannon and provides a thorough summary of the day’s news and in-depth local stories at a time that is convenient for late commuters. Mark Mullen and Catherine Garcia will anchor “NBC San Diego News at 7 P.M.,” which will provide a comprehensive wrap-up of the day’s local news.
"Morning Mix" is an hour-long compilation of the most interesting segments culled from the three stations’ early-morning newscasts and other news reports, and "The Rundown" is a half-hour show spotlighting a lively blend of topics appealing to Californians, introduced in an informal and conversational way.
The weekly shows include "California Nonstop Foodies," a 30-minute journey of unique California culinary experiences, from diverse food and cooking trends to the restaurants and chefs that have made the state a center for cuisine.
"Nonstop Scene in California" is a half-hour show illuminating the people, places and things that make California distinctive. “The Filter with Fred Roggin” is a rapid-fire, half-hour news and commentary program offering perspective on the week’s hot topics.
California Nonstop is the fifth Nonstop channel launched by the NBC Local Media Division. New York Nonstop debuted in 2009, while Chicago, Philadelphia and Washington introduced their 24/7 channels in October of 2010. In addition to California Nonstop, the NBC stations in Dallas and Miami will also be launching Nonstop Channels in their respective markets the week of May 2nd.
California Nonstop is available on every major cable system in California. In Los Angeles, the Channel can be seen over-the-air on NBC4 LA’s Digital Channel 4.2 and on the following cable systems: