Shoppers Adhere to Consumer Loyalty - NBC 7 San Diego

    Shoppers Adhere to Consumer Loyalty

    The new Trader Joe's opening in Mission Valley is part of a branch that depends on customer loyalty. Consumer Bob talks to marketing professor Michael Belch about brand loyalty. (Published Monday, Jan 21, 2013) The new Trader Joe's opening in Mission Valley is part of a branch that depends on customer loyalty. Consumer Bob talks to marketing professor Michael... See More