The tickets for this Saturday's game between the San Diego State Aztecs and BYU are so hot, even the players can't get enough.
"Yep, even I had to turn some family members down for this game," said Aztec point guard D.J. Gay.
Players are allowed four tickets to the game and Gay's parents, sister and high school friend will be there.
If he wants more tickets, he'll have to stand in line like hundreds of other students.
"I've been out here since 4 o'clock yesterday," said SDSU student Joey Brown.
Brown will get one free ticket and be able to buy one guest ticket for $10. Those $10 tickets are now selling online for more than $100.
"If the price is right, I'm not going to say no if someone offers me the right money," said SDSU student Nic Hermosillo.
Jose Luna is no longer a student but wants to go to Saturday's game between two top ten teams. He spent the last two weeks searching for tickets and finally won two seats on eBay for $315.
"I was finding anywhere from $150 to $600. The last ones I saw were for $1,100," said Luna.
San Diego State Marketing professor George Belch says emotions are driving these rising prices.
"Basic economics, supply and demand. Viejas Arena holds 12,414 people and you probably have 5,000 or 6,000 people who would love to come," said Belch.
It is not illegal in California to sell tickets above face value but law prohibits those sales taking place from the actual sport venue.
