Which is why Allure's decision to print Zoe Saldana's three-digit number on their cover has created quite the stir.
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The cover line question reads: "Zoe Saldana: 115 Pounds of Grit And Heartache." Then, inside the issue the star's tiny figure is on full display as she poses nude in the mag.
This caption has set the internet into a tizzy over the glorification of such a wee number, especially in the already thin-obsessed culture that is Hollywood.
Of course, it doesn't help that the big reveals comes during the same Star Trek: Into Darkness press tour in which Zoe's costar Alice Eve revealed she ate nothing but spinach for five months in order to slim down for the film.
To be fair, Zoe isn't a fan of crash diets and her own fitness choices seem to air on the more balanced side of things. In 2011 she told Women's Health her workout includes Pilates three times a week.
She also dished to O, The Oprah Magazine about splurging on greasy takeout while at home. "There's nothing like New York Chinese food!" she said.
So the actress herself is clearly not to blame for the promotion of her very thin physique.
Do you think it was unnecessary or an irresponsible move on Allure's part?