Wearing Red is Sexy

Color is associated with sexuality and red wins

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Chris De Burgh's ballad, "The Lady in Red" is a classic love song, but it may not be so much about the lady, as what she's wearing.

Men who participated in the University of Rochester study found women more attractive and sexually desirable when they wore red. They even said they would spend $15 more on a date with her.

The researchers took a photo of a woman who got high scores for her looks on the website and altered the color of her shirt. When she was wearing red, she got higher ratings.

The color red has long been linked to romance and sexuality, with such examples such as red roses and The Scarlet Letter. Interestingly, the color red didn't affect how women rated other women in the study.

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