After watching the success of photo- and video-sharing apps like Snapchat, Twitter is working on bringing the direct message to all its users, according to a report.
Twitter has been testing the direct-messaging product which would allow users to send direct, secret messages without following one another, AllThingsD reported. The service is now running in limited beta.
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However, the report goes on to say that Twitter is thinking of creating a whole different product for direct messaging, much like Snapchat, which shares ephemeral photos and videos that self-destruct within 10 seconds. Twitter has also met with employees from other messaging services -- which seems like it's checking out which startup to buy.
Adding a direct-messaging product could enhance Twitter's value, especially just before its initial public offering.