Tech giant Snap shares dropped nearly 7 percent on Thursday, after reality star Kylie Jenner tweeted to her 24.5 million Twitter followers that she is no longer using the popular app due to design changes, CNBC reported.
Jenner tweeted: "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad."
Soon after Snap lost over an estimated $1 billion in market capitalization.
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The new layout first debuted in November and was rolled out gradually. It is a drastically different design from its previous design changes and many users felt it became confusing to use.