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Peek Into the World of Playboy at the Beverly Center

The new Playboy exhibit hope to show audiences that the iconic brand was a force for social progress.

Playboy opened an exhibit in the Beverly Center to showcase historic never-before-seen memorabilia from the last six decades, pulled from Playboy's archives.

It's the first ever official Playboy exhibit to be presented by the famed enterprise in Los Angeles. The exhibit aims to show how Playboy has played a role in pushing boundaries of not just the obvious, but also gender equality, civil rights, and free speech.

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"We think audiences are not only going to have fun, but we hope they’ll walk away with a new appreciation for the role Playboy has played in so many important cultural moments over the years," said Jared Dougherty, President, Licensing and Joint Ventures at Playboy Enterprises, in a news release.

If you've ever day-dreamed about seeing what the Playboy mansion is really like and wanted to understand the inner-workings of Hugh Hefner's business decisions, the exhibit is giving those curious the chance.

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"Freedom is Key: A Playboy Exhibition" is the first of its kind to pop-up in Los Angeles. It offers visitors an interactive experience, photo ops, and the ability to channel your inner Marilyn Monroe by posing for the cover of the magazine. 

See the evolution of the Playboy Bunny, and a tasteful timeline of all the covers over the magazine's 65 years at the exhibit, located at 8500 Beverly Boulevard. 

Here's where to get tickets through May 26, open most days 10 a.m. to 9 p.m.

Cost of admission is $15. 

Something to keep in mind: While the exhibit is family-friendly, it was created for adults. 

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