It’s the end of the line for Moviefone.
The movie ticketing and listing service, best known for the catchphrase "Hello, and welcome to Moviefone,” plans to shut down 777-FILM next month after 25 years.
Parent company AOL will refocus its efforts on the Moviefone app and reintroduce the brand in partnership with BermanBraun, a web and television company, The New York Times reported.
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BermanBraun president Jeff Berman told the Times that use of the phone number had “been in pretty steady decline” since AOL bought Moviefone in 1999 for $388 million. The service competes against Fandango and other movie ticketing websites.
“Our customers are much more interested in our award-winning app, and we need to invest our resources in the future, part of which involves a major reimagining of Moviefone,” Berman told the Times.
Moviefone is still available for iPhone and iPad via the iTunes app store.