Uvalde school shooting

Maker of Rifle Used by Texas Gunman Draws Fury for ‘Incendiary' Ads

Georgia-based firearm maker Daniel Defense is facing heavy scrutiny in the wake of Tuesday’s mass shooting at Robb Elementary School in Texas

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Eight days before a Texas teenager killed 19 children and two teachers at Robb Elementary School, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon. 

“Train up a child in the way he should go, and when he is old, he will not depart from it,” read the post from Daniel Defense on May 16, the same day the Robb Elementary shooter turned 18.

The ad represented the kind of provocative marketing that has helped the Georgia-based gun company become one the largest privately owned firearms manufacturers in the country, NBC News reported

"Getting to the shooter himself and containing him is the primary job the law enforcement have in such an emergency," says Robert McCrie, security management professor at John Jay College of Criminal Justice. He discussed the standard law enforcement procedure for responding to active shooters and the school safety standards that have been in place since the Columbine attacks in 1999.

“In an industry with 500 companies all making the same products, you have to get ahead somehow,” said Ryan Busse, a former firearms executive and author of the book “Gunfight: My Battle Against the Industry that Radicalized America.”

Read the full story at NBCNews.com.


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