Kenneth Cole Learns When Not to Tweet #Cairo

Marcus Riley

Kenneth Cole realized the hard way that not everything goes on Twitter.

The retailer gave everyone a lesson on what not to do with hashtags when it tried to capitalize on the popular uprising in Egypt.

"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KC," Kenneth Cole tweeted from New York City early Wednesday morning.

Quickly the tweet made the rounds on Twitter has people virtually gasped in shock: How could the clothing designer make light of a situation that has turned bloody in just the last 48 hours?

It took Kenneth Cole about two hours to realize maybe the tweet was not made in the best taste.

"Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC," Kenneth Cole tweeted on the account personally to his more than 8,900 followers.

Despite the Mea culpa, Kenneth Cole hasn't deleted the controversial tweet, which has ironically done what it was sent out to do. Garnered plenty of free publicity.

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