Google released its latest APIs so developers can build apps for its Android Auto, according to reports.
The initial apps offer audio enhancement and messaging apps -- a bit like Apple's CarPlay, according to TechCrunch. The apps will be developed by third parties and will appear on screen when a user opens up the system.
The new software is supposed to be "distraction-free" and voice-activated so drivers' eyes stay on the road. The system also means that the software can be routinely updated. Right now Google is essentially garnering apps for when it launches likely sometime next year as it competes head-to-head with Apple's CarPlay.
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As for what car manufacturers are using which platform -- it seems that many are open to installing both -- so users can choose between an Android or iOS platform.