If users click through to make-my-baby.com they're offered an "enhanced experience"-- so enhanced that it replaces your browser's search with Bing, with the ne'er-do-well affiliate marketing site taking a slice of the revenue.
The anti-spam team at Google pulled together a compendium of links and data to help users avoid the Bing scam. ReadWriteWeb.com picked it up and paired with the AdAge article that got the ball rolling.
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Google team leader Matt Cutts includes this: "Okay, I'll stop for the night. Except I'll just mention makemeold.com too, which looks like the same people. I guess partnering with Bing is better than their old scheme, which apparently hit up cell phone owners with auto-recurring fees of $10-$20 each month."
But he didn't stop. He then surfaced more Zugo-hosted fun/evil with zombies, oldies and other face-changing hilarity.
These Bing plug-ins are making the rounds -- to the tune of third-most ads on the Facebook behemoth -- so opt-in only if you're sure.