Instagram Stories Pass Snapchat in Daily Users - NBC 7 San Diego
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Instagram Stories Pass Snapchat in Daily Users

Instagram first introduced the feature in August 2016



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    Vivien Killilea/Getty Images for Girlboss
    Instagram Co-Founder and CEO Kevin Systrom speaks onstage at the inaugural Girlboss Rally on March 4, 2017, in Los Angeles, California.

    Snapchat changed the social media world in 2013 with its creation of a "stories" feature, but the platform no longer leads the pack.

    Instagram Stories has surpassed Snapchat Stories in number of daily active users at 250 million, according to CNBC. Instagram added the feature in August 2016, which allows users to post pictures or videos as stories that disappear after 24 hours.

    Instagram Stories first passed Snapchat in April, when the platform reached 200 million daily active users. Most recent reports show that Snapchat has 166 million daily active users.