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Exclusive: Reddit CEO Talks Fending Off Russian Interference

“We've become more sophisticated,” CEO Steve Huffman said of Reddit's efforts to stop foreign influence campaigns

Reddit, the fifth-most visited U.S. website, according to the analytics firm Alexa, has been on the offensive against suspicious accounts linked to Russia, which its CEO Steve Huffman said have attempted to put up more than 1,000 posts in 130 different communities on the website in the past month.

“We have a handful of teams working on this topic here,” Huffman said in an interview with NBC News. “The biggest thing we can do is to ensure the authenticity of the content of Reddit and that the behavior is not manipulative.”

While Reddit says it attracts more than 330 million people every month, the company's staff of 400 is considerably smaller than other tech companies: 30,000 at Facebook and about 3,400 at Twitter, for example.

“They’re not simple issues,” Huffman said. “The behaviors are complex, so it takes a variety of expertise to sort them all out.”

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