Chipotle to Add New Menu Items, Close Dozens of Stores - NBC 7 San Diego
National & International News
The day’s top national and international news

Chipotle to Add New Menu Items, Close Dozens of Stores

CEO Brian Niccol is pulling from the same playbook he used when he led Taco Bell

    processing...

    NEWSLETTERS

    Chargers Make Unexpected Kicking Change
    Scott Olson/Getty Images, File
    This Oct. 25, 2017, file photo shows diners eat at a Chipotle restaurant in Chicago.

    Chipotle Mexican Grill is launching a new campaign to win back customers by remaking the troubled burrito chain into a lifestyle brand, CNBC reported.

    New CEO Brian Niccol told investors Wednesday that he'd be closing up to 65 underperforming locations and will add a new menu, which may include a happy hour with $2 tacos and a late-night offering.

    He also said the company is speeding up mobile and online orders, as well as updating lighting and painting.

    Niccol is pulling from the same playbook he used when he led Taco Bell, where he added mobile ordering and payment and changed the slogan to "Live Mas."

    Judge Blocks Trump's Migrant Non-Port of Entry Asylum Ban

    [NATL] Judge Blocks Trump's Migrant Non-Port of Entry Asylum Ban

    An order from a federal judge overnight barred the Trump administration from blocking asylum requests from migrants who cross the U.S.-Mexico border illegally. This happens as a caravan criticized by President Donald Trump arrived in Tijuana, Mexico, across the border from San Diego. 

    (Published 4 hours ago)