Chase Bank’s effort to provide a little “Monday Motivation” backfired after a tweet to its 365,000 followers pushing people to be fiscally responsible was widely criticized as “poor-shaming,” NBC News reported.
The since-deleted tweet offered a hypothetical conversation between a bank customer and the bank. The customer asks, “Why is my balance so low?” and the bank account replies: “Make coffee at home ... eat the food that’s already in the fridge ... you don’t need a cab, it’s only three blocks.”
“Our #MondayMotivation is to get better at #MondayMotivation tweets,” the Chase account later said. “Thanks for the feedback Twitter world.”
Sen. Elizabeth Warren, D-Mass., a frequent critic of big banks, pointed out that JPMorgan, Chase’s parent company, received over $25 billion in taxpayer money as part of a government bailout in 2008.
Some users defended the tweet for as one person put it, "having our bad habits called out."