Sunday morning at Mission Bay Park, thousands of walkers showed their support in the Walk for Darfur.
Their strategy? A "scorched earth" campaign that targets communities with the same ethnicity as the rebels.
More than two million people have been displaced and nearly half-a -million have lost their lives in the genocide.
The money raised from the walk will be given to the American Jewish World Service, a charity that provides funds to help women and children of the Darfur region of Sudan.
Visit their website, San Diego Walk for Darfur for more information.