As NFL owners met this week, they expressed concern about the future of the Chargers franchise in Los Angeles, according to published reports.
The Fall League Meeting in New York ended Wednesday.
A senior writer for ESPN, citing sources, said the topic of the Chargers' executives revising their annual revenue goal for Inglewood from $400 million to $150 million is being discussed among the owners.
According to a tweet by ESPN’s Seth Wickersham, the Chargers are reportedly struggling to sell personal seat licenses for the new Inglewood stadium they'll call home, which has caused the league's owners to be worried about the team's viability in the market.
This matters to San Diego Chargers fans who were devastated in January 2017 when the Spanos family announced they were relocating the team to Los Angeles after 55 years.
The owners wanted a new, multi-use stadium in downtown San Diego and when, after years of negotiating, they failed to get the deal they wanted, the team's owners packed up and moved north to LA.
However, fan reaction has been tepid.
NBC 7 spoke with a former San Diego Chargers executive, who called the move to Los Angeles “a bad decision from the word go.” The executive did not stay with the team when it moved to Los Angeles.
On Wednesday, Commissioner Roger Goodell said the league is seeing progress in its attempt to expand fan interest in the LA market, according to the NFL.
"Frankly, we were out of the [L.A.] market for a long time, and we have to earn our way back with our fans," Goodell said. "We have to build that relationship back with our fans, and make sure we do it right. And I think both teams are committed to that. It will be something that we have to work at over a period of time."
He believes the stadium will help attract fans. However, there is some sticker shock.
The LA Stadium at Hollywood Park will seat 70,240 when the Los Angeles Rams and the Los Angeles Chargers begin playing there in 2020.
The stadium is being built by Rams' owner Stan Kroenke and the Chargers will pay Kroenke rent to play in the stadium.
The Chargers announced their season ticket membership prices in March. Premium seats range from $10,000 for club seats to $75,000 for all-access seats. Each seat also carries a $350 per game ticket price fixed through the 2022 season.
In October, the team announced general seating prices for more than 26,000 seats will be priced between $50 and $90 per seat, per game with a one-time stadium seat license payment of $100 per seat.
Seats starting at $70 will have an SSL of $500 with prices increasing to the $150 seat price (with a $3,000 SSL).
Current Chargers season ticket holders will have a shot at general seating beginning the week of Oct. 22.