County Hotels Saw January Revenue Rise 4.8 Percent

MarriotEmbarcadero
Monica Garske

Revenue at San Diego County hotels rose 4.8 percent from a year ago during the month of January, topping $180.5 million, according to the latest monthly data from research firm STR.

The region’s occupancy rate was 67 percent for the month, down 1 percent from January 2016, while all other reported metrics showed increases. The average daily room rate was $142.41 during January (up 4.5 percent), while revenue per available room (RevPAR) was $95.39 (up 3.4 percent).

Local room-night supply rose 1.4 percent, to more than 1.89 million; while room-night demand (nights booked) for the month rose 0.3 percent, to more than 1.26 million.

According to STR, the San Diego region generally registered annual full-year improvements on most metrics for the past six consecutive years, spurred in part by a strong nationwide tourism economy.

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