Its slogan is “where cannabis, great food, live music and more come together by the surf and sand.”
A marijuana festival, set for September at the Del Mar Fairgrounds, is estimated to draw 6,000 people to learn about cannabis through a day of exhibitions and seminars.
The Sept. 23 over-21 celebration, dubbed the Goodlife Festival, “will guide attendees to appreciate and learn more about how cannabis – when used in a safe, appreciative, legal and healthful way – can enhance a creative, spirited, relaxed (and pain-free) lifestyle,” according to a news release from organizers.
News of the festival was announced by Lawrence Bame of Westward Expos. When reached for comment by The San Diego Union-Tribune, a spokesman on behalf of the Del Mar Fairgrounds said he was unaware of the deal for the Goodlife Festival.
In a news release, organizers say those who attend the Good Life Festival can enjoy live music, food and craft beer while they learning through seminars and exhibitions: “What’s available? How to ingest it? What has the medical world learned? What’s legal and how to play by the rules?”
Attendees also have the chance to receive coupons and offers from local cannabis businesses.
Admission costs $35 for the day and can be purchased here at a later date.
Announcement of the festival comes after California voters passed a law in November to legalize recreational marijuana. The sale and taxation of recreational marijuana goes into effect Jan. 1, 2018.