Commercials are always a must-see during Super Bowl Sunday – and this year, the streets of San Diego will get 30-seconds in that spotlight.
Miramar-based Saint Archer Brewing Company, under Molson Coors, is debuting a new TV ad for Sunday's Super Bowl, spotlighting famous San Diego spots from downtown to Ocean Beach. The ad is a part of a $20-million-dollar marketing campaign introducing the company's premium light beer, Saint Archer Gold.
And the commercial is so San Diego.
The ad takes viewers on a skateboard ride alongside Paul Rodriguez, co-founder of the brewery and professional skateboarder. Rodriguez coasts through the streets of Ocean Beach, taking in the ocean views from Sunset Cliffs. He also skates along a pedestrian bridge overlooking downtown San Diego, with the skyline as his backdrop.
The commercial is called “Patience” and will be seen in more than 70 markets across the country on Super Bowl Sunday, according to Molson Coors Beverage Company for Saint Archer Brewing Company.
Back in 2015, MillerCoors LLC acquired a majority of Saint Archer Brewing Company. And, while the San Diego-founded craft beer brand is a part of a Big Beer now, the commercial appears to be a tribute to the brewery's roots in America's Finest City and that deep SoCal culture.
"We’re not just introducing the country to a new beer, we’re introducing them to the Saint Archer brand,” says Brad Nadal, President of Saint Archer Brewing Company in a statement. “Saint Archer was founded by skaters, surfers, artists and creatives who put real value in embracing life’s journey. So it was important our soul came through – In the beer and in the story of Saint Archer Gold.”