'KONY 2012' Sequel Released - NBC 7 San Diego

'KONY 2012' Sequel Released

The viral video about LRA leader Joseph Kony has been viewed more than 86 million times



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    Invisible Children filmmaker Jason Russell appears with his son in the Kony 2012 video.

    Invisible Children released a sequel to the viral video "KONY 2012" on Thursday, according to the organization's Twitter account.

    The video was originally supposed to air on April 3, but for an unknown reason the group  pushed the release date back to April 5.

    Calling it “everything we couldn’t fit into 'KONY 2012,'” Invisible Children is once again attempting to inform audiences about the use of children soldiers in the Lord’s Revolution Army in Uganda.

    The sequel is called "KONY 2012: Part II Beyond Famous" and is narrated by Invisible Children's CEO Ben Keesey. He says the video is to explain the creation of the campaign, the progress that's been made and what people can do to support the ongoing efforts.

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    After Invisible Children co-founder Jason Russell was detained in Pacific Beach, many supporters, such as Darren Moe, reconsidered their involvement in the Kony 2012 campaign. Others, like Bruce Hartman, Jared Jacobsen and Rene Galindo believe the message of the non-profit work is still the same.
    (Published Saturday, March 17, 2012)

    By 1:30 p.m. PST, the video had been viewed nearly 15,000 times.

    San Diegans will recognize some of the video as being shot around town.

    The original video about LRA leader Joseph Kony has been viewed more than 100 million times since it originally debuted on YouTube last month.

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    Police discuss the incident involving Invisible Children co-founder Jason Russell. The well-known filmmaker was detained by police on Thursday for acting irrationally in public.
    (Published Friday, March 16, 2012)

    The organization’s founders and CEO went on a media blitz promoting the documentary, and depended heavily on social media to increase viewership.

    But Invisible Children also came under scrutiny for the “KONY 2012” film, with many calling it an oversimplification of the complex LRA conflict in Uganda.

    A group of human rights activists gathered outside the headquarters of the nonprofit on March 30, calling attention to issues they claim were omitted from the documentary.

    Keesey released a series of video responses to the criticism, and later created a page dedicated to the widespread critiques.

    The group has been trying to get back on its feet after an unusual turn of events when Invisible Children co-founder and filmmaker Jason Russell suffered a brief reactive psychosis. Russell was discovered by police in Pacific Beach on March 15 in various stages of undress and behaving in a bizarre manner.

    Russell was detained and taken to a hospital. It could be months before he can return to Invisible Children, according to his wife Danica.

    Invisible Children volunteers and workers made little to no public appearances following the incident and the new video will be the group’s first major push since Russell’s hospitalization.

    The new video includes an update on its “Cover the Night” event on April 20 and will air on the Invisible Children YouTube page on Thursday.


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