Kashi Returning to Roots in La Jolla

The company will be moving back to San Diego with its former CEO in the lead

A popular snack foods and cereal company that once started here in San Diego is returning to its roots.

Kashi, now owned by food giant Kellogg, will move back to La Jolla after spending the past year in Michigan.

Kellogg's CEO John A. Bryant told investors last week that Kashi is not performing as well as the company would have liked.

He said they haven’t kept Kashi focused enough on progressive nutrition, and faced with lower distribution, they have to make dramatic changes.

To remedy the problems, they are moving back to California and reinstating Kashi’s former CEO David Denholm at the helm.

Kellogg has not released a timetable for when Kashi will move back to the area.

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