H&M to Open New Location at Border Outlets

The retailer will set up shop at The Outlets at the Border in San Ysidro this fall

Shoppers, rejoice! A brand-new H&M location is making its way to San Diego, specifically to a large, new store at The Outlets at the Border in San Ysidro.

As part of its continuing California expansion, the trendy fashion retailer plans to open a 26,000-square-foot location at outlet center near the U.S.-Mexico border this fall.

The Outlets at the Border, currently under construction, will open to the public in October, offering 140,000-square-feet of retail space for shoppers to peruse.

For its part, the new H&M store will offer clothing for the entire family, including women, men, girls, boys and younger kids ages newborn to eight. The location will also boast a separate “store within a store” housing a vast selection of accessories, lingerie, sports apparel and H&M’s plus-size line.

Currently, H&M has 311 locations across the U.S. The first store opened on New York’s Fifth Avenue 14 years ago.

In San Diego, there are stores located in Fashion Valley Mall, Westfield Plaza Bonita, Otay Ranch Town Center, Westfield North County and The Forum Carlsbad.

The retailer is known for its affordable prices and chic, fashion-forward apparel.

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