Historic Route 101 Sign Unveiled on Morena Boulevard

Pacific Highway was part of the Route 101 that stretched from the Mexican border to Olympia, Washington

Historic Route 101 Sign
The City of San Diego

A historic Route 101 sign was unveiled in San Diego's Morena neighborhood on Thursday, recognizing the the road as part of the original U.S. Highway Route 101 in San Diego.

The sign is located on Morena Boulevard, south of Tecolote Road, just east of Interstate 5 and Mission Bay.

For 35 years, Pacific Highway was part of Route 101 that stretched from the Mexican border to Olympia, Washington. Prior to the opening of Pacific Highway in 1933, other local roads in San Diego carried 101 traffic.

“Today is a great day to remember the past, when cars like the Model A’s, T’s, Packard’s, Buick’s and Chevy’s graced this road as the official highway from the Mexican Border to Washington State.  This was all made possible by Dave Potter and the Clairemont Town Council, Linda Vista Town Council, Linda Vista Community Development Corporation and the Morena Business Association who provided the vision and funding,” said Councilmember Lorie Zapf.

Similar signs will be installed in Bay Park and Linda Vista, noting this historical route.

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