‘Brewery Igniter Program’ Taps Craft Beer Business

Developer H.G. Fenton Company is tapping into the craft beer scene in San Diego by renting out turn-key facilities to breweries that are fully equipped with all the makings of a beer business. It's all part of the Brewery Igniter Program, designed to reduce the upfront financial risk for brewers and get their beers into hands of customers sooner.

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Monica Garske
"We’ve really been able to ramp up and be able to offer over 12 house beers at any given time," Pierson told NBC 7.
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Monica Garske
Some Pure Projects brews, in all their sudsy, colorful glory.
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Monica Garske
Pure Project, located at 9030 Kennamar Dr., Suite 308, was the first tap room to open under the Brewery Igniter Program.
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Monica Garske
Pure Proect opened in Miramar in January 2016.
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Monica Garske
Pure Project has roots in Costa Rica but has blossomed in San Diego's Miramar community under H.G. Fenton Company's Brewery Igniter Program.
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Monica Garske
There's a Costa Rican vibe in this tasting room in both the decor and beer flavors, including Pure Project's Strawberry Vanilla Cream Ale, brewed with locally-sourced organic strawberries.
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Monica Garske
Mat Robar is one of the co-founders of Pure Project in Miramar. "We’re a small team; we’re all kind of chief cook and bottle washer at this point. We put a lot into it,” he told NBC 7.
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Monica Garske
Pure Project in Miramar.
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Monica Garske
The Brewery Igniter Program leases out small facilities to brewers that come fully equipped with barrels, space for a tasting room and everything needed to run a beer business.
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Monica Garske
The Brewery Igniter Program leases out small facilities to brewers that come fully equipped with barrels, space for a tasting room and everything needed to run a beer business.
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Monica Garske
Amplified Ale Works, located at 9030 Kennamar Dr., Suite 309, moved into its Miramar facility in May 2016.
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Monica Garske
The music-themed brewery expanded from its popular Pacific Beach site into this second location to help meet the demands for their brews.
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Rendering Courtesy of Hauck Architecture
The Brewery Igniter Program will hop to North Park next, where developer H.G. Fenton plans to open three new small brewing facilities and tap rooms in the heart of San Diego's craft beer scene. The developer is still determining which tenants will fill those spaces.
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Monica Garske
With this second facility, Amplified has been able to quadruple its production, co-founder Alex Pierson said.
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Monica Garske
Pierson said Amplified's Miramar tap room has drawn in patrons from Pacific Beach and other parts of San Diego County.
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Monica Garske
"That was one of the key selling points for the Brewery Igniter Program for me, was the opportunity to grow and meet the existing demand that we already have in Pacific Beach, without overextending ourselves and trying to grow too fast in an industry where everyone is moving at a very rapid pace,” Pierson added.
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Monica Garske
Cheers! The Brewery Igniter Program plans to expands to North Park and San Diego's North County.
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