Gelson's Opening First San Diego County Store in Del Mar

Encino-based Gelson’s Markets plans a Jan. 14 opening for its first San Diego County store, located at 2707 Via De La Valle in Del Mar.

A company statement said the former Haggen supermarket site has been remodeled to include new salad, hot-food and antipasti bars, a service deli with a carving cart, and an enhanced juice and cut-fruits counter. The retailer has also upgraded the store’s check stands and customer service desk.

President and CEO Rob McDougall previously said that the Del Mar store, within six months of after its opening, will also have a craft beer and wine bar, yogurt bar and raw-seafood bar, among other planned new elements.

Officials said Gelson’s is also on track to open a new store at 7660 El Camino Real in Carlsbad on Feb. 11, and at 730 Turquoise St. in northern Pacific Beach, adjacent to La Jolla’s Bird Rock community, in late March.

Founded in 1951, the upscale Gelson’s currently operates 18 full-service specialty grocery stores in Southern California. The company recently acquired eight California stores for approximately $36 million, stemming from the bankruptcy filing of Northwestern-based grocer Haggen Inc.

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