Feetz Inc. and DSW to Launch Two Pop-Up Stores

San Diego startup Feetz Inc., a company that uses 3D printing technology to make custom-fit shoes, has launched a pop-up shop within DSW Inc. shoe stores in New York City and San Francisco.

The local firm was founded in 2013 by mathematician and entrepreneur Lucy Beard. The company’s technology uses a mobile scanner to capture 5,000 data points and 22 dimensions of the foot, and then produces a customized, 3D-printed shoe in less than two weeks.

"DSW is excited to bring Feetz's innovative technology to our customers through this pop-up experience,” said Simon Nankervis, chief commercial officer of DSW, in a statement. “Feetz uses 22 unique dimensions to create custom fitting, personalized shoes on-demand, which we believe has the potential to disrupt the footwear industry as we know it today. We are pleased to be the first to bring this new concept to the market."

Customers at home can scan their feet by downloading the Feetz mobile app on iOS and Android devices.

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