Customers “Unaware” of Fashion Valley Robbery

Manager says crime was very "low key"


For the second time in a matter of weeks, a store inside the Fashion Valley mall has been robbed right in front of customers.

A man walked into the Maui Jewelers Sunday around 1 p.m. carrying a bag.

When the man approached a service desk, he showed a weapon and demanded watches according to the store manager who identified himself as Elias.

A few customers and employees were inside the store at the time however no one but the service clerks knew the man was robbing the store until after he left.

"The whole thing was really low-key," the store manager said.

The service clerks gave the man about 20 watches before he fled the store on foot.

One of the employees pushed the security button during the incident, alerting police.

The manager said Maui Jewelers has been inside the mall for 15 years.

Sunday's robbery comes weeks after a brazen heist committed by suspects who police have yet to catch.

"I think the mall really needs to step up and get more of a police presence in the area," said the manager.

The Simon Malls property sits near the intersection of Interstate 8 and State Route 163 and includes 200 stores and restaurants.

Keep up to date on breaking news: Follow us on Twitter @nbcsandiego, fan us on Facebook, sign up for our breaking news e-mail alerts or text SDBREAKING to 622339 to receive text messages for local breaking news. (Standard rates apply)

Contact Us