Barons Markets to Transform Into ‘Speakeasies’ for Holiday Tasting Events

Wednesday's "Backroom Beer Pairing" event will benefit the Jacobs & Cushman San Diego Food Bank so more locals in need can have food in their bellies this holiday season

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Barons Market locations in Southern California – including three in San Diego – will transform their loading docks and stockrooms into speakeasy-inspired tasting rooms for a holiday event to help the hungry.

On Wednesday, from 6 p.m. to 8 p.m., Barons Markets will host a holiday version of the small grocery chain’s “Backroom Beer Pairing” event – an evening of seasonal appetizers paired with brews from Alpine Beer Company.

The mouthwatering pairings menu, for example, includes Barons’ spicy shrimp and sausage gumbo paired with Alpine Beer Company’s Hoppy Birthday brew, and Barons’ buffalo rotisserie chicken sliders paired with Alpine Beer’s original single IPA, Duet. On the sweeter side will be

Alpine Beer’s Willy Vanilly wheat ale paired with lemon cake topped blueberry sauce.

The grocer's Backroom Beer Pairings series typically sells out but if you’re still looking to snag a spot, tickets cost $15 per person.

The family-owned grocery company said 100 percent of proceeds from ticket sales across all Barons Market locations will benefit the Jacobs &Cushman San Diego Food Bank so that more locals in need can have food in their bellies this season.

Barons Market currently has six stores in Southern California: Point Loma, Rancho Bernardo and Alpine in San Diego County and locations in Temecula, Wildomar and Murrieta. A store is opening soon in North Park, too.

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