Small Business Saturday Getting Big

As big as Black Friday is 'Small Business Saturday' has become a profitable day for local businesses as well.

For many shoppers the day is more about supporting local than finding bargains.

"I'd just like to say spend your money on something local, locally made, support a local person. We have enough big screen TVs out there," Brian Beever of Simply Local said.

At Simply Local in North Park there are no big boxes or big crowds – just products with purpose selling everything from organic honey to artwork.

“We're a great alternative to the malls,” Becki Kaplan of Kaleidoscope told NBC7. “We have completely different types of assortments than any place else and that's true of many of the stores in North Park."

Kaleidoscope, also in North Park, sells colorful kitchen and home products as well as gifts.

"It's incredible; I mean it was overwhelming the support the last year. I mean that sincerely,” Kaplan said of Kaleidoscope’s first Small Business Saturday in 2014.

American Express started Small Business Saturday in 2010 as a way to help small businesses get customers during the Recession.

"We like to support our local neighborhood and we can walk instead of drive and have a cup of coffee," customer Julie Cline said.

For merchants it's a viable platform during the most critical time of the year.

"These are the days that allow us to be around the rest of the year, “Kaplan explained.

For local companies and customers shopping small is just good business.

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