Emoryville-based discount retailer Grocery Outlet Bargain Market has opened a new store in Fallbrook, its 14th location in San Diego County.
A company statement said the new store, which opened June 22 at 1101 S. Main Ave., will employ more than 25.
Started in 1946, Grocery Outlet has more than 270 U.S. locations under a franchised business model in which individual stores are owned by local, independent operators. The new Fallbrook store is owned by Mary and Jeff Brantley, who reside one mile from the store.
Officials said Grocery Outlet purchases excess inventory and seasonal closeouts directly from manufacturers, then sells the items at discounts ranging from 40 to 70 percent off the prices seen in traditional supermarkets.