The new format for San Diego radio station KFMB-FM 100.7, previously known as Jack FM, was announced Monday morning.
Now dubbed 100.7 KFM-BFM San Diego, the station is taking a "playing whatever, whenever" approach to music, according to a media release. "Finally, the day has arrived, and it's time to rock and roll!" said Garett Michaels, a veteran of FM 94.9 who was named program director in December. "100.7 FM is a storied frequency in San Diego. I'm honored to have the opportunity to create a new radio station, and we already have the market's number one morning show as a foundation."
The "Dave, Shelly and Chainsaw" morning show, which airs weekdays 5-10 a.m., is returning to the station, though the music played once the highly rated show signs off each day will now bring "true variety that rocks," according to the media release. In lieu of the pop-skewed Top 40 tracks from Taylor Swift and Justin Bieber that dominated Jack FM, the station has played music from such acts as the Who, Midnight Oil, Tom Petty & the Heartbreakers, Foo Fighters and Nirvana since the new format was announced Monday morning.
While the official statement itself is vague, the bands played on the station since "DSC" host Dave Rickards made the new format announcement Monday morning suggest that 100.7 will cater more toward the 25-54 age bracket that the “DSC” show draws, but without setting itself up to compete with sister radio station 91x by taking on the AAA format that KPRi abandoned when sold a few months back [read SoundDiego's report on the sale].
SoundDiego reported on the impending change in December, when the station dropped its holiday programming (called Jack Frost) for nine days of "stunting," during which the station adopted a new format each day.
The radio station has a long history, with high ratings particularly in the 1970s and ’80s when it was known as B-100. The Jack FM format of modern super-pop developed just in the last few years, though when the station switched from Star 100.7 to Jack in 2005, there was no live DJ between the ’70s and ’80s tracks that dominated airtime.
Hannah Lott-Schwartz, a San Diego native, moved back to the area after working the magazine-publishing scene in Boston. Now she’s straight trolling SD for all the music she missed while away. Want to help? Hit her up with just about anything at all over on Twitter, where -- though not always work-appropriate -- she means well.
