Placecast Brings Location-Based Advertising to Eventful

Location-based advertising? You’ve seen that, right? Practically every other ad you see on the net is tied to your general location, which is derived from your IP address.

Eventful, however, is a local events site, which means that the ads on it - now delivered by Placecast, described as “the world’s largest place-based interactive media company” - will truly be local, pinpointing your exact position. Here’s the example provided by Eventful:

“A user checking Eventful’s site for the next Coldplay concert in New York City would see an ad for Scion with the address and link to the closest Scion dealership, while a user looking for outdoor activities in San Francisco would see a localized ad for Subaru.”

Now, I’m not a particularly big fan of ads (who is), but this type of advertising might actually be useful every now and then. How do they do it? A combination of user-entered ZIP codes, content taken from Eventful and GPS for mobiles who have it, for example iPhone or Nokia N96.

Placecast has been integrated across Eventful’s entire online advertising inventory and email programs, and it delivers all kinds of ads (text links, Flash, images, video, audio) on any connected device, such as a laptop or a mobile phone.

Eventful company profile provided by TradeVibes

---
Related Articles at Mashable | All That's New on the Web:

Twitter Interface for Eventful: Fact of Fool?
Eventful Launches Facebook App for Bringing Artists to Your City
Eventful MySpace App: Tell Your Aritsts Where You Want Them to Go
Eventful Working with Presidential Campaigns in Grassroot Efforts
Eventful Hosting Energizer Encore Competition for Third Straight Year
Eventful Demands $7.5 Million - and Gets It
Planypus to Launch Social Site for Event Planning

Copyright Archive Sources
Contact Us