Last weekend here in S.D., new deals site Itemize celebrated its launch inside a packed house at MCASD, where guests mixed up DIY perfume blends and swapped epic shopping stories over cocktails. It was one of the hottest tickets of Downtown’s BlogHer 2011 convention; planners tell us the guestlist was full within two hours of the invitation's release.
At the party, guests got familiar with the new site, which analyzes your "Shopping DNA" and your receipts (it can even scan order confirmations in your inbox if you want it to) to figure out what deals you want to know about.
“It’s a personal shopping agent that finds sales on things you actually want,” says Itemize’s Jim Thomas, a former senior VP at MasterCard who co-founded the site with social media consultant and marketing guru Kristen Beveridge. Beveridge adds, “Every day, Itemize looks at thousands of deals on flash-sales sites and retailers. We filter through those and only show you the ones that are of interest to you. It’s a Pandora for deals.”
With receipts on the brain, we grabbed a few of the party’s guests — including the bloggers behind sites like Some Notes on Napkins and Eat Her Brains, and the founders of No Subject L.A., who did the ingenious marketing for the site — to quiz them on their most recent purchases.
Above, they spill on their latest clothing acquisitions, including a thrifted YSL clutch (found in North County!) and a pair of canary yellow shoes obsessed over and eventually bought — on sale.
—Video by Jordan Siegman