So long to the catchy “$5 footlong” jingle, because Subway's iconic deal just got a dollar more expensive.
Customers will now have to shell out $6 for "ALL of your favorite classic footlongs," the restaurant chain announced on Twitter Tuesday.
Not surprisingly, fans of the sandwich chain were not happy. The news prompted an immediate outcry on social media. Subway responded to displeased customers in another tweet, defending the increase on rising food costs.
The new price takes effect on Thursday in Subway restaurants nationwide.
Subway has been reeling from bad PR after its former spokesman, Jared Fogle, was sentenced to nearly 16 years in prison for child pornography and sex charges. Fogle helped fuel sales for nearly 15 years after shedding 200 pounds on a diet of Subway sandwichs.