A beautiful photo of kayaks on Otay Lake at sunrise will be featured on a billboard on Adams Avenue in Normal Heights after winning a social media contest dubbed #ThisIsChula.
The #THISisChula contest was held over social media, where the public was invited to post a photo using the hashtag on Twitter, Instagram or Facebook with a recognizable Chula Vista image that would then be featured on a billboard.
The ad campaign is meant to remind the public about the beauty the city has to offer and correct any misconceptions about the City of Chula Vista.
Submissions, posted between May 5-16, were reviewed by a panel of judges who selected the following winners:
Ed Banaña won the Grand Prize with the gorgeous Otay Lakes photo that will grace Adams Avenue.
For a tie, second place winners include Eddie Flores, who shot a photo of the Chula Vista Marina at sunset, and John T. Taylor, with a photo titled "Drone over Aquatica." Flores and Taylor won a VIP concert package at the Mattress Firm Amphitheatre.
Third place went to Ernesto Rivera, who snapped the J Street Marina at sunset. Rivera won a Family Four Pack to Aquatica.
Fourth place winners Pedro Anaya and Michelle Levy won a family package to Living Coast Discovery Center. Anaya’s photo was dubbed "Danza Azteca," while Levy’s featured Otay Lake.
The City of Chula Vista's new Explore Chula Vista website will feature all of the winning images.
Since the campaign was launched, more than 12 million impressions have been made on social media, advertising and the website.