Lines of customers wrapped outside new stores like H&M and Armani as part of the grand opening of a new outlets center along the U.S.- Mexico border south of San Diego.
The Outlets at the Border faces a new pedestrian bridge under construction at the San Ysidro Port of Entry, what is considered the busiest border crossing in the world.
Once the pedestrian bridge opens in 2016, Rachel Castro, General Manager of Agaci hopes it will help the store triple its projected sales and gain more exposure for its brand.
"We're hoping to see the most foot traffic we've ever seen in our company," she said.
Mike Binkle, owner of The Shamrock Group Real Estate Development Firm, said designers used some of the land for a new transportation hub.
"We'll be having buses and taxis and private vehicles here coming to pick folks up here and drop off," Binkle said.
A new H&M location is among the stores opening this weekend. Other stores include AX (Armani Exchange), Rack Room Shoes,O'Neill, Nixon and Justice, among others.
Shoppers can enjoy samples, sales, music and other entertainment Friday, Saturday and Sunday from 10 a.m. to 7 p.m.