It’s been more than 30 years since JCPenney department stores sold major home appliances to consumers, but that’s about to change – at least at five San Diego-area locations.
The company announced that starting Monday, 22 “pilot stores” nationwide will transform their home departments to begin selling large kitchen and laundry appliances, including refrigerators, washers and dryers.
According to JCPenney, five of those stores are in San Diego County: JCPenney at Plaza Bonita in National City; JCPenney at Plaza Camino Real in Carlsbad; JCPenney at Parkway Plaza in El Cajon; JCPenney at Fashion Valley Mall in San Diego; and JCPenney at North County Fair in Escondido.
Each one of those local stores will have between 90 and 150 appliance models on display, with showrooms filled with appliance models, including ranges and dishwashers from big brands such as GE, Hotpoint, LG and Samsung. Trained associates will help field questions from consumers in the market for new appliances.
In an effort to appeal to female consumers, the showrooms “will be styled with inspiring lifestyle vignettes to help customers visualize how appliances can look in their homes,” JCPenney says.
The company says it’s been more than three decades since JCPenney stores sold large-scale home appliances. The company has decided to re-enter the appliance business after customer data indicated that many JCPenney shoppers own homes and often search for major appliances on the retailer’s website.
San Diego is one of three markets chosen to launch the appliance sales program, joining 17 other pilot stores in San Antonio, Texas, and Tampa, Fla.
By spring, the company plans to offer customers an assortment of major appliances on its website.