Hilton Carlsbad Oceanfront Resort & Spa is being rebranded and will officially operate as Cape Rey as of April 30.
Operators said Cape Rey was inspired by the resort’s physical location within the San Luis Rey River Valley, with “Rey” Spanish for “king” and providing a sense of prominence. “Cape” ties in the hotel’s sweeping coastal vistas and seaside locale.
A new adventure-oriented theme, focused on “experiential aspects” of each guest’s stay, will include creative itineraries, excursions and partnerships. A new “leisure services team” will introduce guests to tastes, places, products and personalities tied to the local culture.
The 215-room, Craftsman-style hotel opened in June 2012 at 1 Ponto Road, across from Carlsbad State Beach. The $80 million resort was developed by Wave Crest Oceanfront LLC of Encinitas.