A small chain of local, family-owned grocery stores has a brand-new, flavorful feature on tap: an olive oil and vinegar tasting station – complete with bread for dipping.
Barons Market has added olive oil and vinegar tasting stations to all six of its Southern California locations – a feature that first launched at the store in Murrieta, California, last fall.
The stations boast shiny silver vats each filled with a unique gourmet olive oil or vinegar, plus complimentary bread for customers to munch on while sampling the concoctions.
Barons said flavors available at the tasting stations include Tuscan herb olive oil and citrus habanero olive oil, and Bordeaux cherry balsamic vinegar and honey ginger white balsamic vinegar. Classic balsamic and high-quality extra virgin olive oil is also in the lineup.
Twelve-ounce bottles of each type of oil and vinegar are on display at the tasting station, ready to take home for $9.99 each.
Rachel Shemirani, vice president of marketing at Barons, said the chain is thrilled to introduced this new specialty side of Barons.
“You wouldn’t expect to taste artisan olive oils and vinegars inside of a grocery store. It’s our newest way of making grocery shopping more exciting and interactive,” she said in a press release.
Barons, which focuses on all-natural, healthy food, operates several locations in Southern California: Point Loma; Rancho Bernardo; Alpine; Temecula; Murrieta; Wildomar. The company’s newest store opens later this year in North Park.