Nearly 100 McDonald’s locations throughout San Diego will begin testing an all-day breakfast menu on Monday, and customers got a taste Saturday in Kearny Mesa.
The McDonald’s outlet on Clairemont Mesa Boulevard hosted a preview event, offering Egg McMuffins, sausage burritos and other breakfast items.
The restaurant handed out prizes to patrons during the event Saturday morning, including a year’s worth of free breakfast sandwiches to one lucky customer.
Starting Monday, McDonald’s Corp. will begin its test of offering breakfast all day long at the fast food chain, using 94 of the 110 San Diego County McDonald’s locations as its tester eateries.
According to the company, offering will vary by location, but items will include McMuffins, hash browns, burritos and hotcakes, among the all-day breakfast options.
Until now, those items have only been available to customers until 10:30 a.m. at most locations across the U.S.
Burger Business reports that the menu will feature nine items – not the full McDonald’s breakfast menu, including McGriddles.
A company spokesperson told NBC 7 on Saturday that it is not yet known how long this all-day breakfast experiment will run. If it’s successful, he said, the company may consider prolonging the test in San Diego.
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He said managers will speak with customers about their experience with the menu to gauge the response.
The spokesperson said this test run is something customers have been wanting for a long time.
“Our customers have been asking for breakfast all day for quite some time and today, in San Diego, we’re making that happen,” he added.
The San Diego Business Journal reported earlier this week that the company has recently been “tweaking its menu in response to sagging sales and increasing competition from other chains now offering breakfast, most recently including Taco Bell.”
