Who turns down free tickets? Well, no one, if you know what's good for you.
On Saturday, Oct. 27, from 11 a.m. to 1 p.m., the fourth -- and, from what we can tell, final -- San Diego Music Thing panel of the year will be tackling Publicity & Social Media 101 at Lestat's West (3341 Adams Ave.). Why? Because "You are a needle in a haystack, [sic] one click is not enough," according to the event description.
Like it or not, marketing is half -- if not more -- of the battle when it comes to getting your music out there and into the right ears. So, when the San Diego Music Foundation sponsors a free panel on the topic, you go -- especially when the likes of Soda Bar co-owner, Cults drummer and Thrill Me Records label head Cory Stier; Redwoods image maker Marissa Mortati; Fly PR's Ilka Pardinas; and the San Diego Union-Tribune's George Varga are imparting decades upon decades of knowledge to you about the music business.
Past panels this year have included a Sept. 22 Booking & Touring event with Swami Records, Hot Snakes and Drive Like Jehu guru "Swami" John Reis, an Aug. 25 music publishing info session and a June 9 sync licensing rundown.
It's a new look for San Diego Music Thing, which recently shifted to the one-off, month-by-month approach after years of hosting a SxSW style music festival and music conference. While it's a bit more intimate now, it's also free and the focus is all on getting your band ready for one of the most cutthroat industries out there.