This article is sponsored by Jack Daniel's, the oldest registered distillery in the United States and producer of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey. Learn more about drinking responsibly at the Jack Daniel's Drinking School.
How do you know if a friend’s really got your back? Is it by the amount of rounds he buys at the bar as you two go drink for drink during a wild night out on the town?
Not quite.
Ironically, Whiskey purveyors Jack Daniel's would argue that a friend’s loyalty can be measured by the amount of booze he doesn’t consume. That’s why the venerated Tennessee Whiskey Distillery launched the Jack Daniel's Drinking School, an online course educating users on the importance of responsible drinking and looking out for their friends when they’ve imbibed one too many.
But fear not, dear drinker, we mean reader, this academic institution isn’t too dry. Your instructors will be the Grammy Award-nominated Zac Brown Band, who extol the virtues of their three musketeers mentality when it comes to boozing in a series of revealing videos (all backed by the band’s country-tinged tunes). You’ll learn the band's cardinal rules of when and when not to drink, and by completing each step of the quick course you’ll earn badges that you can share via Facebook. Finally, graduates are encouraged to sign up as designated drivers for Zac Brown Band concerts.
Jack Daniel's commitment to keeping you safe (and at least one of you sober) isn't limited to an online effort. Once you've arrived at the April 14 Zac Brown Band concert at Cricket Wireless Amphitheatre, representatives from the celebrated Distillery will be on hand to reward those who have elected to take care of their friends by being a designated driver. And after you've signed the pledge or pre-registered online, they'll hook you up with a one-of-a-kind Jack Daniel's Drinking School keychain and armband.
So, show your friends what their well-being means to you by visiting Jack Daniel's Drinking School and signing up to be a designated driver today.
Just don't forget to remind your pals that future rounds are most definitely on them.
